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278: Start Before You're Ready - Daina Trout, Founder Health-Ade Kombucha

On Air with Ella - podcast episode 278

Daina Trout

I had no idea what I was getting into, but I did it anyway. - DAINA TROUT


Daina Trout is the co-founder and CMO of one of my all-time favorite brands, Health-Ade Kombucha. Daina and her best friend Vanessa Dew, and husband Justin Trout, started an “entrepreneur club” to brainstorm potential ideas to pursue. They decided on selling a natural hair loss-prevention product before they stumbled into kombucha as their calling. Daina and her co-founders began brewing batches of kombucha in her apartment, selling it at local farmers markets, and eventually grew Health-Ade into one of the fastest-growing brands in its category.

In 2022, the company will sell in more than 65,000 stores, generating over $150 million.

We discuss:
  • How to start ANYTHING in the face of uncertainty

  • The unexpected history behind Health-Ade kombucha

  • How Daina was able to turn 3 friends with an idea into a company valued at over a half billion dollars

  • We glorify the hustle... but what does that look like in reality?

  • The best and hardest parts about working with friends and loved ones

  • How taking one step at a time in the face of uncertainty is more effective than having "the best plan"

  • Daina's process to breakdown overwhelm and to reset

  • The criticality of self-care in the face of success and increasing demands

  • Why what you say NO to is as important as what you say YES to

  • The importance of delegating tasks that aren't core to WHO YOU WANT TO BE

  • DAINA RECOMMENDS: her current obsession: EDUCATED, A Memoir by Tara Westover

Health-Ade Kombucha variety


Use code ELLAPOD at check out for 20% off a one-time purchase or your first subscription order. Valid through 12/31.

Health-Ade's award-winning products include the original Health-Ade Kombucha line, recently launched Pop prebiotic soda, Health-Ade Plus, a kombucha line featuring adaptogenic ingredients to fit different mood states, and Health-Ade Cocktail Mixers, a delicious, just-add-spirit, cold-pressed mixer line.


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xxoo Ella


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